Your Guide to a Cohesive, Consistent, and Impactful Brand on Social Media
At On Brand Marketing Co., we are passionate about helping businesses craft distinctive and powerful brand identities that resonate with their audience. Through a mix of creative strategy, digital marketing, and design, we specialize in building connections. Our services include branding, website design, social media management, and digital strategy, all tailored to authentically reflect the essence of your business.
When you work with us, you gain more than a service provider - you gain a collaborative partner and friend. We pride ourselves on treating our clients the way we’d want to be treated, with care, transparency, and a genuine investment in their success. Over the years, this approach has led to long-term client relationships and heartfelt referrals.
Our commitment to blending creativity with measurable impact is what makes our collaborations successful. From crafting engaging social media campaigns to designing beautiful, functional websites, we ensure every piece of work drives results. Collaboration and communication are at the heart of everything we do. We strive to be an extension of your team, ensuring every project aligns seamlessly with your goals.
Social media is a powerful tool for building your brand, but navigating its intricacies can feel overwhelming. Here, we answer three of the most frequently asked questions we receive:
1. How Do I Create a Cohesive Feed?
To create a cohesive Instagram feed, consistency is key. Start by developing a clear brand identity that includes a logo, color palette, and typography. Having a professional branding photoshoot ensures you have high-quality, on-brand visuals that tie everything together.
2. How Often Should I Post on Social Media?
Consistency is more important than volume. According to Instagram, posting 3–5 times per week is a sweet spot for maintaining engagement without overwhelming your audience. If you’re just starting out, aim for 3+ posts weekly and prioritize quality over quantity. As you grow more comfortable, you can scale your efforts by incorporating more posts or experimenting with reels and stories.
And don’t forget - batching content ahead of time can help streamline your workflow and ensure you’re not scrambling for posts at the last minute.
3. What Analytics Should I Pay Attention To?
It’s easy to get overwhelmed by analytics, so focus on the metrics that matter most. For Instagram posts, pay attention to saves and shares, as they reflect how valuable and engaging your content is. In your account’s professional dashboard, monitor metrics like profile visits, accounts reached, and engagement rate to understand your overall performance. If your marketing strategy includes a website, tools on the backend of your dashboard or Google Analytics can provide insight into where traffic is coming from and whether that traffic is converting into sales. Understanding these data points helps you refine your content strategy and make informed decisions.
Let’s Build Your Brand Together
Social media doesn’t have to feel overwhelming or unmanageable. Whether you’re looking to establish a cohesive feed, plan your content strategy, or analyze your performance, we’re here to help. If you’re ready to take your social media game to the next level, let’s chat about how we can partner to make your brand shine.
